#SpringRefreshSeries | #4 Increase Brand Loyalty
Picture it -- 2004. Lego, one of the biggest names in Toy Manufacturing, is almost $1 billion dollars in debt with a 40% decline in sales over 2 years. By revamping strategies and introducing new processes, Lego significantly boosted sales and brand loyalty. By 2013, Lego had become the most valuable toy company in the world, valued at more than $14 billion.
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